The TikToks That Makes Songs Go Viral

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In the evolving landscape of social media, TikTok has emerged as a powerhouse for music promotion, offering unique tools and strategies to help musicians expand their reach. In this guide, we will explore effective techniques to maximize your music promotion efforts on TikTok.


Hi, I’m Jesse Cannon, a music marketing nerd passionate about helping musicians grow their fanbase from 0 to 10,000 fans. Welcome to Musformation. Today, I’m going to walk you through practical examples of what you can post on TikTok to effectively spread your music.

Understanding TikTok’s Potential

Before diving into specific strategies, it’s essential to grasp the enormous potential TikTok holds for musicians. Unlike traditional platforms, TikTok allows you to create content quickly, introducing your music to a vast audience. The return on investment (ROI) of your time is unparalleled. Thousands of artists have successfully leveraged TikTok to drive listeners to their music on Spotify, YouTube, and other platforms.

Embracing the Right Mindset

If you find yourself comparing your TikTok success to popular creators, it’s time to adjust your perspective. TikTok offers a unique opportunity to reach new listeners with minimal effort. By investing time in creating engaging content, you can significantly boost your music promotion efforts.

Key Strategies for TikTok Music Promotion

1. Encourage Duets

One of the most effective ways to grow your presence on TikTok is by encouraging duets. Play riffs on camera, share parts of your song, or create a beat and invite others to collaborate. The duets feature allows users to interact with your content, spreading your creation to their audience.


  • Play riffs: Post a video playing a catchy riff and invite others to duet with their own contributions.
  • Collaborate: Ask your followers to duet over your new song if you need help with a bridge or another part of the song.
  • Participate in duets: Join other artists who are encouraging duets to expand your reach.

2. Utilize Stitches

Stitches are an underexplored feature on TikTok with immense potential for music marketing. This feature allows you to interact with other users’ content by adding your own video to theirs.


  • Opening act: Ask people to stitch who they think should open for your show.
  • User-generated content: Encourage users to share their experiences related to your music, such as bad date stories, reactions to your songs, or how your music makes them feel.

3. React to User Content

Engage with users who create TikToks involving your music. Duet their videos, react to them, and show appreciation. This not only encourages more user-generated content but also increases the visibility of your music.


  • React to fan videos: Duet or react to fans using your music in their videos.
  • Engage with humor: Show your humorous side by reacting to parodies or creative uses of your music.

Content Ideas for TikTok

1. Share Personal Stories

Authenticity resonates on TikTok. Share your personal stories, experiences, and what makes your music unique. This helps build a deeper connection with your audience.


  • Biographical TikToks: Tell your story as an artist and what excites you about your music.
  • Achievements: Share milestones, like getting featured in a magazine or achieving a significant streaming number.

2. Create Lists and Recommendations

People love lists and recommendations. Share your favorite movies, songs, or any other interests that align with your musical personality. This not only builds relationships but also attracts like-minded followers.


  • Top 5 lists: Create lists of your favorite songs, artists, or albums.
  • Recommendations: Share recommendations for movies, books, or other interests that relate to your music.

3. Musical Observations

Share your insights and observations about music. Discuss your thoughts on other artists, trends, and details that resonate with you. This positions you as a knowledgeable and relatable figure in the music community.


  • Music analysis: Post videos analyzing songs, albums, or musical trends.
  • Creative insights: Share your creative process or unique perspectives on music production.

Leveraging Hashtags and Breadcrumb Trails

TikTok’s algorithm heavily relies on hashtags to categorize and promote content. Use relevant hashtags to create a breadcrumb trail leading potential fans to your videos.


  • Relevant hashtags: Use hashtags related to your genre, style, and musical influences.
  • Engage with communities: Participate in hashtag challenges and trends that align with your music.

Learning from the Community

Stay updated with what’s working in your genre by following hashtags and engaging with content creators in your community. Regularly search for inspiration and adapt successful strategies to your own content.


  • Follow hashtags: Keep track of trending hashtags in your genre and participate in relevant challenges.
  • Community engagement: Interact with other musicians and content creators to stay informed about effective promotion techniques.


TikTok offers an unparalleled opportunity for music promotion with its unique tools and features. By embracing duets, stitches, authentic storytelling, and strategic use of hashtags, you can significantly expand your reach and grow your fanbase. Stay engaged with your community, learn from successful creators, and continually adapt your strategies to maximize your success on TikTok.

Remember, building a fanbase takes time and effort, but with TikTok’s potential, one viral video could change the trajectory of your music career. Stay motivated, keep creating, and watch your fanbase grow.

Engage with Your Audience

If you have any additional ideas or strategies for musicians on TikTok, share them in the comments below. Don’t forget to like, subscribe, and click the notification bell to stay updated on more tips and strategies for music promotion.

For more insights, check out the playlist on the screen now, where we discuss how to grow your fanbase and blow up on Spotify. Thanks for watching!

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