How To Get Millions Of Spotify Streams In 60 Days

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Some YouTubers love to say controversial things like “the album is dead” to get views and sell their courses. But have you ever noticed that every artist you love cares deeply about the albums they make? They put a lot of effort into them. It’s almost like those course-selling YouTubers are full of it. The fact is, an album is often a significant artistic statement. It can mark the end of an era for the artist, reflect upon their music, generate revenue, and boost fan enthusiasm. Albums are still huge, despite what some might claim. Until now, I haven’t focused much on them on this channel and how they fit into marketing, but it’s about time I do.

Defining an Album

Let’s establish what an album is. Over the past 75 years, albums have essentially remained the same: a collection of songs grouped under a single title. They existed in physical form, serving as evidence that the artist believed these songs belonged together. However, albums have evolved in the streaming era. For example, Body Count had to pull “Cop Killer” off their debut album, and The Strokes had to pull “New York City Cops” off their debut album. Once you change an album in the digital world, the old version no longer exists. Technically, you could shuffle your songs weekly, creating a new album each time. Albums have always been whatever the artist defines them to be.

In the digital world, an album is essentially an artist-sanctioned playlist. You can change it anytime you want. You can even repress it with different songs and create new versions. However you choose to express that these songs belong together, that’s an album. It’s easier to change these days, making an album an ever-evolving artistic choice.

Artistic and Marketing Aspects of Albums

An album is more than just a collection of songs. It means a lot to listeners and leaves room for interpretation. It’s a conversation starter that can spread the word about your music through word of mouth, record reviews, and online discussions, helping it reach new audiences.

From the artist’s perspective, an album often has a theme. This theme can be simple, like documenting what you’ve been doing since your last album, or profound, like critiquing a genre. When you put out this statement in various forms—stories, Instagram captions, interviews, behind-the-scenes videos, or essays—it gives your audience context and helps them talk about your album.

In many genres, albums are a significant measure of an artist’s career trajectory. If your latest record has fewer streams than your previous ones, the industry might label you as a legacy artist, limiting your opportunities until nostalgia brings them back. Even in less album-oriented genres like pop, hip-hop, R&B, and electronic music, albums are crucial. They build stronger relationships with fans, who are more likely to financially support you compared to casual listeners who hear you on a playlist.

Overcoming the Fear of Judgment

Many artists fear how their audience will react to changes in their sound. This fear leads some to release mixtapes instead of albums, giving them psychological safety to experiment without facing heavy criticism. For instance, Charli XCX initially called her experiments with producers AG Cook and Sophie mixtapes. FKA Twigs did the same with “Capri Songs.” Mixtapes allow artists to explore new sounds without the weight of an album’s judgment.

Defining an Album by Era

An album can be defined by its vibe, emotion, or the genre palette you’re working with at the time. For example, in 2023, Skrillex released two albums with different vibes across 27 songs, each reflecting a distinct emotional theme. This separation allowed for a coherent statement that people could discuss.

An album can also define an era in your life, such as a sad-thussy era exploring gender identity after a breakup or a banger era focused on party music. Telling your audience about these themes helps them relate to your music and spreads the narrative.

Marketing an Album

From a marketing perspective, an album is a moment to call attention to yourself. As long as your pre-order link is up and people can pre-save your album, it’s beneficial to keep promoting it before its release. Unlike singles, albums should be talked about for months before they come out. Announcing an album on the third or fifth single and releasing another single between the announcement and the album’s release is a common strategy.

Albums generate conversations among writers, influencers, and YouTubers, helping you reach a wider audience. They are more profitable, making it worthwhile to invest in marketing strategies like billboards. Pre-order bundles, merchandise packages, VIP packages, vinyl, and cassettes can drive sales and serve as walking advertisements for your music.

Post-Release Strategies

After your album is out, you can continue to promote it in various ways. Put up a full album version on YouTube with chapters marked for each song. Release individual songs and create graphical content, lyric videos, or full album videos. This encourages people to listen to the whole album and build a relationship with it.

Remember, albums last forever. Mark your release date on a calendar and call attention to it every year. Offer limited-time merchandise to reignite interest. Share user-generated content and create alternative versions of songs to keep the conversation going. Collaborations, acoustic versions, remixes, and deluxe editions can renew interest in your album.

The Long-Term Impact of Albums

Albums create a deeper connection with listeners, leading to more streams and engagement. They set a baseline for your future success and help you secure bigger opportunities. Keep promoting your album until it’s time to move on to a new era of songs. As long as people are listening and talking about your album, your audience will continue to grow.


Albums are far from dead. They are essential for making artistic statements, generating revenue, and building a fanbase. By understanding how to market and promote an album effectively, you can create a lasting impact and grow your audience. If you want to level up your music career, focus on promoting your singles, as they play a crucial role in an album’s success. Watch the video on the screen now to learn more about promoting singles and taking your music career to the next level.

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