How To Get Millions Of Spotify Streams In 60 Days

If you want to learn how musicians are going viral and getting millions of streams on their music RIGHT NOW! Every week I do a stream where I break down how the artists blowing up in different music genres are doing it FOR $5 A MONTH. You get access to my full library of cheat codes and breakdowns of how musicians are going from no fans to millions in just months GO HERE AND SIGN UP! 

Some YouTubers love to say controversial things like “the album is dead” to get views and sell their courses. But have you ever noticed that every artist you love cares deeply about the albums they make? They put a lot of effort into them. It’s almost like those course-selling YouTubers are full of it. The fact is, an album is often a significant artistic statement. It can mark the end of an era for the artist, reflect upon their music, generate revenue, and boost fan enthusiasm. Albums are still huge, despite what some might claim. Until now, I haven’t focused much on them on this channel and how they fit into marketing, but it’s about time I do.

Defining an Album

Let’s establish what an album is. Over the past 75 years, albums have essentially remained the same: a collection of songs grouped under a single title. They existed in physical form, serving as evidence that the artist believed these songs belonged together. However, albums have evolved in the streaming era. For example, Body Count had to pull “Cop Killer” off their debut album, and The Strokes had to pull “New York City Cops” off their debut album. Once you change an album in the digital world, the old version no longer exists. Technically, you could shuffle your songs weekly, creating a new album each time. Albums have always been whatever the artist defines them to be.

In the digital world, an album is essentially an artist-sanctioned playlist. You can change it anytime you want. You can even repress it with different songs and create new versions. However you choose to express that these songs belong together, that’s an album. It’s easier to change these days, making an album an ever-evolving artistic choice.

Artistic and Marketing Aspects of Albums

An album is more than just a collection of songs. It means a lot to listeners and leaves room for interpretation. It’s a conversation starter that can spread the word about your music through word of mouth, record reviews, and online discussions, helping it reach new audiences.

From the artist’s perspective, an album often has a theme. This theme can be simple, like documenting what you’ve been doing since your last album, or profound, like critiquing a genre. When you put out this statement in various forms—stories, Instagram captions, interviews, behind-the-scenes videos, or essays—it gives your audience context and helps them talk about your album.

In many genres, albums are a significant measure of an artist’s career trajectory. If your latest record has fewer streams than your previous ones, the industry might label you as a legacy artist, limiting your opportunities until nostalgia brings them back. Even in less album-oriented genres like pop, hip-hop, R&B, and electronic music, albums are crucial. They build stronger relationships with fans, who are more likely to financially support you compared to casual listeners who hear you on a playlist.

Overcoming the Fear of Judgment

Many artists fear how their audience will react to changes in their sound. This fear leads some to release mixtapes instead of albums, giving them psychological safety to experiment without facing heavy criticism. For instance, Charli XCX initially called her experiments with producers AG Cook and Sophie mixtapes. FKA Twigs did the same with “Capri Songs.” Mixtapes allow artists to explore new sounds without the weight of an album’s judgment.

Defining an Album by Era

An album can be defined by its vibe, emotion, or the genre palette you’re working with at the time. For example, in 2023, Skrillex released two albums with different vibes across 27 songs, each reflecting a distinct emotional theme. This separation allowed for a coherent statement that people could discuss.

An album can also define an era in your life, such as a sad-thussy era exploring gender identity after a breakup or a banger era focused on party music. Telling your audience about these themes helps them relate to your music and spreads the narrative.

Marketing an Album

From a marketing perspective, an album is a moment to call attention to yourself. As long as your pre-order link is up and people can pre-save your album, it’s beneficial to keep promoting it before its release. Unlike singles, albums should be talked about for months before they come out. Announcing an album on the third or fifth single and releasing another single between the announcement and the album’s release is a common strategy.

Albums generate conversations among writers, influencers, and YouTubers, helping you reach a wider audience. They are more profitable, making it worthwhile to invest in marketing strategies like billboards. Pre-order bundles, merchandise packages, VIP packages, vinyl, and cassettes can drive sales and serve as walking advertisements for your music.

Post-Release Strategies

After your album is out, you can continue to promote it in various ways. Put up a full album version on YouTube with chapters marked for each song. Release individual songs and create graphical content, lyric videos, or full album videos. This encourages people to listen to the whole album and build a relationship with it.

Remember, albums last forever. Mark your release date on a calendar and call attention to it every year. Offer limited-time merchandise to reignite interest. Share user-generated content and create alternative versions of songs to keep the conversation going. Collaborations, acoustic versions, remixes, and deluxe editions can renew interest in your album.

The Long-Term Impact of Albums

Albums create a deeper connection with listeners, leading to more streams and engagement. They set a baseline for your future success and help you secure bigger opportunities. Keep promoting your album until it’s time to move on to a new era of songs. As long as people are listening and talking about your album, your audience will continue to grow.

Conclusion

Albums are far from dead. They are essential for making artistic statements, generating revenue, and building a fanbase. By understanding how to market and promote an album effectively, you can create a lasting impact and grow your audience. If you want to level up your music career, focus on promoting your singles, as they play a crucial role in an album’s success. Watch the video on the screen now to learn more about promoting singles and taking your music career to the next level.

If You Liked That Here's How To Go Deeper

Musformation (FREE)

Scour the Internet and you will see almost nothing that is unanimously agreed upon, but our content is an exception as it’s suggested across social media to anyone starting out trying to learn how to build a fanbase. This is the starting point, our YouTube Channel tells musicians everything they need to know to grow while being continuously praised as the best information in the business even by those who work with the biggest artists. We constantly hear that major label A&R and top managers tell musicians to study our channel and come back to them when they have traction. We cover how to start your project as well as how to how to get fans as you are releasing music on a regular basis. If you prefer reading a website I have that foundation built here as well. Just follow the arrows and read, watch or however you prefer taking it in. Some people even listen to this YouTube playlist on their morning drives. If you only watch this we are happy we helped you. Hit us up if you ever need more and get subscribed with notifications on since we drop new knowledge weekly for free.

Musformation Labs ($5 a month)

Every week you get an hour long video where Jesse Cannon shows you how musicians are changing their lives by getting people to finally hear their music. In each video we dissect an artist that has been suggested by the members who has recently blown up and break down exactly how they did it. We also break down the cheat codes for how artists in nice genres regularly break out and show you what to focus on and what not to focus on. We also recap new trends, or news that could help you break your music as apps, algorithms and platforms change. We end each installment with a Q&A every week where I answer your questions live on air and put a lot of effort into answering them thoroughly. 

Musformation Calls ($200/hour)

Many of you have heard so much advice its hard to know what YOU should do so you need to talk to someone who can talk you through it. Jesse personally does each call for an hour of undivided attention. Whether you just have questions, want to brainstorm ideas for content, discuss how you can find the best team or collaborators we are haeppy to talk. We have you fill out a quick form beforehand so we can make sure we are the right fit for a call. After doing calls with over 2500+ different musicians we have never been asked for a refund because we make sure everyone we take on is a good fit. After the call you get a transcript, notes and a video recording of it. Any time you don’t use during the first call is credited to your account and can be used in the future.

Musformation Growth ($999-$10,000)

Some of you need need a bi-weekly call to align strategy with growth. We only take on artists we feel we can be helpful in your growth and are ready for this stage of strategy. While you may have the money we try to only do this with people we feel we can help. We pride ourselves on these relationships as none have lasted less than 36 months.

If You Don’t Know What’s Right For You Email Us And We Will Help You 🤔