If you want to learn how musicians are going viral and getting millions of streams on their music RIGHT NOW! Every week I do a stream where I break down how the artists blowing up in different music genres are doing it FOR $5 A MONTH. You get access to my full library of cheat codes and breakdowns of how musicians are going from no fans to millions in just months GO HERE AND SIGN UP! 

Getting your first fans can be incredibly challenging, whether you’re aiming for your first 10 or your first 10,000. The key lies in the techniques and mindset you adopt. Many musicians struggle with understanding how to connect with their community effectively. This guide will show you how to interact with your community and get your first fans.

Hi, I’m Jesse Cannon, a music marketing expert teaching musicians how to grow their fanbase from 0 to 10,000 fans, and this is Museformation. This is part 2 in a series where I discuss the most important work you can do to build a fanbase—finding and building your community. If you haven’t seen part 1, where I introduce the spreadsheet of all your targets and explain how to find these communities, I recommend watching that video first.

The Mindset for Community Building

The Pitfall of Facebook Ads

Many musicians fall for the myth that Facebook ads are the only hope for building a fanbase. These ads target music fans who take recommendations from ads on a platform dominated by an older demographic. In contrast, engaging with your community helps you connect with tastemakers and movers and shakers who can open doors for you.

Building Genuine Connections

When interacting with your community, aim to make lifelong friends who share your interests. If the vibe is off with someone, don’t force it. Genuine connections are built on shared interests and mutual respect. Be yourself and ask questions you’re genuinely interested in. Building a relationship is an ongoing process, and patience is crucial.

Approaching Industry Professionals

Direct Messaging Etiquette

For musicians, sliding into DMs is acceptable when approaching peers. However, for industry professionals, it’s more appropriate to reach out via email or LinkedIn. This approach is more professional and respectful of their time and boundaries.

Reaching Out to Musicians

When reaching out to other musicians, start with a genuine compliment. It shows vulnerability and helps build a connection. After establishing a rapport, you can propose collaborations, such as writing songs together, featuring on each other’s tracks, or trading shows in different cities. Ask about their music, mix, gear, or even share useful resources like helpful YouTube channels.

Supporting Fellow Musicians

Consistent Promotion

After connecting with other musicians, support them by including their music in your DJ sets, Spotify playlists, and social media tags. When they release new music, share it on your platforms. This reciprocity helps build a supportive network that can amplify your reach.

Using a Spreadsheet for Community Management

Maintain a spreadsheet of your contacts and consistently check in with them. When you have new releases, inform your network and ask for their support. This helps keep your music top-of-mind for opportunities like opening shows, collaborations, and features.

Engaging with Online Communities

Finding the Right Communities

Join relevant Facebook groups, Discord servers, and Reddit communities by searching for your targets and microgenre names. Observe how members interact before jumping in. Understand the community’s vibe and norms to avoid coming off as intrusive or self-promotional.

Effective Self-Promotion

Once you understand the community, engage in conversations and subtly promote your music. For example, share your music in contextually relevant discussions or threads dedicated to new music. Collaborate with friends in these communities to create threads that can highlight each other’s work.

Gathering Leads and Opportunities

Use these communities to collect leads for your spreadsheet. Look out for opportunities like live streams where your music can be reviewed, playlists to follow, or podcasts where you can be a guest. These engagements can lead to significant exposure and networking opportunities.

Utilizing Twitter and Other Social Platforms

Engaging on Twitter

Follow your targets and their fans on Twitter. Support your community by retweeting their content and interacting with their posts. This can build commonality and relationships, showing that you’re an active and supportive community member.

Commenting and DMing

Comment on Instagram, YouTube, and TikTok posts of your targets and similar artists. Be supportive, funny, or add interesting insights. This can attract obsessive fans who are likely to check out your music. Slide into DMs after a few interactions to strike up a conversation and build a more personal connection.

Real-World Community Engagement

Attending and Supporting Shows

Attend shows of your target artists and support them by bringing friends and promoting their events. Offer help if they need a place to stay or assistance with gear. This builds goodwill and strengthens your network.

Promoting Your Shows

Bring flyers to concerts and hand them out to the audience to promote your upcoming shows. Engaging in real-world activities complements your online efforts and strengthens your community ties.

The Power of Collaboration

Features and Split Releases

Collaborate with other artists through features, remixes, and split releases. This allows you to tap into their fanbase and build a lasting algorithmic connection. Cross-promotion helps convert their fans into your listeners, expanding your reach.

Continuous Engagement

Maintain consistent interactions with your collaborators and community. Regular engagement ensures that you stay relevant and benefit from the network effect as your connections grow.


Building a fanbase requires understanding how to engage with your community effectively. By making genuine connections, supporting fellow musicians, and utilizing both online and real-world strategies, you can escape algorithmic jail and grow your music career. Stay consistent, be yourself, and continuously build and nurture your network.

For more detailed strategies on promoting your music and growing your fanbase, check out the first video in this series and my playlist on how to go from 0 to 10,000 fans.

If You Liked That Here's How To Go Deeper

Musformation (FREE)

Scour the Internet and you will see almost nothing that is unanimously agreed upon, but our content is an exception as it’s suggested across social media to anyone starting out trying to learn how to build a fanbase. This is the starting point, our YouTube Channel tells musicians everything they need to know to grow while being continuously praised as the best information in the business even by those who work with the biggest artists. We constantly hear that major label A&R and top managers tell musicians to study our channel and come back to them when they have traction. We cover how to start your project as well as how to how to get fans as you are releasing music on a regular basis. If you prefer reading a website I have that foundation built here as well. Just follow the arrows and read, watch or however you prefer taking it in. Some people even listen to this YouTube playlist on their morning drives. If you only watch this we are happy we helped you. Hit us up if you ever need more and get subscribed with notifications on since we drop new knowledge weekly for free.

Musformation Labs ($5 a month)

Every week you get an hour long video where Jesse Cannon shows you how musicians are changing their lives by getting people to finally hear their music. In each video we dissect an artist that has been suggested by the members who has recently blown up and break down exactly how they did it. We also break down the cheat codes for how artists in nice genres regularly break out and show you what to focus on and what not to focus on. We also recap new trends, or news that could help you break your music as apps, algorithms and platforms change. We end each installment with a Q&A every week where I answer your questions live on air and put a lot of effort into answering them thoroughly. 

Musformation Calls ($200/hour)

Many of you have heard so much advice its hard to know what YOU should do so you need to talk to someone who can talk you through it. Jesse personally does each call for an hour of undivided attention. Whether you just have questions, want to brainstorm ideas for content, discuss how you can find the best team or collaborators we are haeppy to talk. We have you fill out a quick form beforehand so we can make sure we are the right fit for a call. After doing calls with over 2500+ different musicians we have never been asked for a refund because we make sure everyone we take on is a good fit. After the call you get a transcript, notes and a video recording of it. Any time you don’t use during the first call is credited to your account and can be used in the future.

Musformation Growth ($999-$10,000)

Some of you need need a bi-weekly call to align strategy with growth. We only take on artists we feel we can be helpful in your growth and are ready for this stage of strategy. While you may have the money we try to only do this with people we feel we can help. We pride ourselves on these relationships as none have lasted less than 36 months.

If You Don’t Know What’s Right For You Email Us And We Will Help You 🤔